The fashion and lifestyle brand founded by Lapo Elkann and the premium streetwear brand created by Pharrell Williams continue their happy collaboration with an ambitious project, characterised by high stylistic content, in which sport, art and music blend harmoniously.
The new Billionaire Boys Club by Italia Independent eyewear collection consists of three models in three different colours. Fil rouge, the clear reference to the Urban style of the 1990s, an inexhaustible source of inspiration for designers all over the world.
Thick frames entirely made of acetate with a bold character and a vintage touch. The final element of this custom product is the official mantra of the Billionaire Boys Club brand inside the temple “Walth is of the heart and mind, not the pocket."
Billionaire Boys Club continues to dictate fashion with its ambitious motto that seeks to embrace originality and individuality rather than the financial connotations evoked by its name: “Wealth is of the heart and mind, not the pocket”.
The Billionaire Boys Club eyewear collection will be available from today in all Italia Independent and Billionaire Boys Club stores and on their territory-specific e-commerce platforms.