Italia Independent, a fashion and lifestyle brand founded by Lapo Elkann, has unveiled a unique collection, embellished by a touch of fun, carefreeness and imagination to inspire your dreams.
“I am proud of this union with one of the most important brands in the world that has made entertainment and storytelling its strength. This partnership, born of a shared vision, testifies to Italia Independent’s ability to attract creative and dynamic businesses that share its values. The collection - adults and kids - was created to give emotions, smiles and moments that remind us of the children we once were, thanks to the collective memory created by the evergreen Mickey Mouse, Disney ambassador par excellence”.
Giovanni Carlino, CEO of Italia Independent
The adults’ collection consists of three sunglasses models in different colours.
I-I’s bestseller, fully customised for the occasion, has three colour variants featuring a glossy finish, the Mickey Mouse icon laser-etched on the endpieces and customised printed temples, while the other two colour variants feature front frames with a velvet effect and the Mickey Mouse icon laser-etched on the lenses. The product customisation is finished off by the mirrored and gradient-tinted lenses, which elegantly and harmoniously match the different shades of the glasses.
Two of the models, made of super-thin metal, feature a minimal design yet rich in details.
The first, the crown jewel of the collection, has an iconic design featuring a flip-up which, when opened, immediately recalls the most popular Disney character, since it takes the shape of Mickey Mouse’s ears. The Mickey Mouse icon laser-etched on the lenses finishes off the product customisation. The second model stars a Mickey Mouse pattern on both mirrored lenses; glossy frames in gold, silver and gunmetal colours are matched with coloured plastic terminals.
The Kids collection consists of two sunglass models and four eyeglass models, which are able to fulfil the dreams of our youngest customers without neglecting fit and comfort. Classic shapes reinterpreted with the iconic Disney colours are embellished with the Mickey Mouse icon laser-etched on the lenses, which are coloured, mirrored and gradient-tinted to match the frames.
The eyeglasses models are available in four colour variants, two of which feature coloured prints on the temples dedicated to the famous cartoon character. The product customisation is finished off by the unmistakable icon of Mickey Mouse printed on the endpieces.
The collection will be launched during an exclusive event at Garage Italia and will be available as from the end of October in Italia Independent boutiques, the best fashion retail shops, selected opticians and on the e-commerce platform www.italiaindependent.com.