The timeless Velvet Rock by Italia Independent, an I-I best seller, is able to combine the classic soul of the brand of creativity and style with its more eclectic and histrionic soul. It is back with contemporary new designs, in keeping with the latest trends. Contemporary shapes embellished with the velvet effect and studs applied by hand.

Rebel Soul features feisty design mixed with a wide range of lenses in a multitude of different colours, mirrored or shaded and able to satisfy the most demanding customers who want to "write their own story every day".

Through passionate images of swirling platforms, the Velvet Soul and Velvet Rock communication campaign depicts the independent, passionate character of Italia Independent

New designs and new materials also for Pop Line, Italia Independent’s pop and lifestyle family that epitomises music, graphic design and urban culture.