Milan, 25 June 2018 - Italia Independent is proud to present the “LAPS COLLECTION”, the first eyewear collection designed by Lapo Elkann.

 

This unique collection is able to express his style, his vitality, his creative buzz and, above all, his multitude of souls which, though all distinct, manage to communicate most harmoniously. An eclectic and bold collection that stands out from the others on the market for its refined design, the quality of its materials and the unmistakable style of Laps, which he loves being called among friends. 


“With the Laps Collection I wanted to give something of myself. Something special, unique just like you. A collection that goes straight to the heart. I wanted to seek deep inside myself, to turn the passions that have always guided my companies into products; to do this I brought you into my thoughts, my days, my work, the deep recesses of my heart. Like all Italia Independent creations, the Laps collection is characterised by the high quality of the materials used, the refined design and an all-consuming attention to detail. A collection that influences and is influenced by different worlds, all united by a deep love for Beauty. I am proud that these products have become reality and am excited to see them worn. This collection is heart, passion, determination and research.” 

Lapo Elkann, Founder and Creative Director of Italia Independent. 


“Eleven years on from its inception, Italia Independent still believes in its founding values, summed up in its very name: Italy represents the DNA and the starting point for the creation of each and every product and project, while INDEPENDENCE is the condition needed to express the ultimate in terms of innovation, style and creativity. Today, more than ever before, the challenge lies in updating these values and in making the past coexist with the future, in an increasingly connected and continuously evolving present. With this collection, Italia Independent has proved, once again, that it is a company that can run fast and transform its values into unique products.” 

Giovanni Carlino, CEO of Italia Independent. 


The collection spans the three inspirational and value-based worlds most dear to the designer: the worlds of art, automotive and the vintage icons of the Made in Italy mark. 

Three product families for a total of twelve models including seven sunglasses and five eyeglass frames, all made with ultra-premium materials able to compete in the reference fashion segment. 


ART 

The lightness of sea water in a painting. Art and the sea, two great loves. Japan together with one of its most eclectic and creative interpreters, Hokusai, inspired this family whose prime material is titanium. Unique products, entirely Made in Japan, that perfectly blend the refinement of materials and the linearity of shapes. The proposed styles include Keith - eyewear with a clean design distinguished by the trapezoidal shape of the front. 


AUTOMOTIVE 

The reference world which, today more than ever before, is closest to Laps translates into a product with an extremely bold design and a perfect “gentleman driver” style. 

Aluminium frames straight out of the automotive sector, available also with polarised lenses to make them ideal for driving. The flagship model of this product family, Made in Korea, the Lawyer, has a shield frame characterised by a feisty design and enhanced with unique details for a look that will not go unnoticed. 


MADE IN ITALY VINTAGE ICON 

La Dolce Vita, masterfully photographed by Fellini and interpreted by its protagonists, is the source of inspiration for this family, which expresses the Italian and more sophisticated soul of Lapo’s personality to a T, the ultimate expression of timeless elegance that knows how to work with every outfit with balance and harmony. Cellulose acetate, combined with bold and highly recognisable frames, celebrates the memory of those incredible years in version 4.0. No Amarcord, just a passion for Italy that has always shone through everything that Lapo thinks and that his companies portray. One of the frames - Enzo - best expresses the world of values from which this product family draws its inspiration: eyewear with a “timeless” design characterised by the iconic four lenses. 


Corona Laps Collection is a campaign that sees its designer as the protagonist and, through images, portrays the three worlds of values that have inspired this unique collection. 

The collection will be available as from the end of June in Italia Independent Boutiques, the best Italian and international opticians, selected fashion stores and on the e-commerce platform. 

With the launch of the Laps Collection, Italia Independent has become involved with LAPS – which is also the acronym for Libera Accademia Progetti Sperimentali (Free Academy for Experimental Projects). This charity, founded by Lapo, focuses on creativity and, through initiatives and projects, aims to give some happiness to less fortunate children, victims of abuse or those with special educational needs. Italia Independent chooses to give a smile, by means of I-I branded products for children: a small contribution for a project that is doing good, and the start of a union that is sure to stand the test of time.