BBC005

BBC sunglasses introduced by Pharrell Williams and Italia Independent

With a perfect stylistic reference to the New York Urban style of 1990s, an inexhaustible source of inspiration for designers worldwide, we have developed these three sunglasses in three colour variants. The second eyewear collection made in co-branding was presented by the Billionaire Boys Club and Italia Independent at the International Eyewear Fair in Milan.

The BBC by Pharrell Williams sunglasses have:

• acetate eyewear handmade in Italy
• thick and daring frames with a vintage touch
• logos engraved in bas-relief on both earpieces

The official mantra of the BBC brand is inside the temple. “wealth is of the heart and mind, not the pocket." The fashion and lifestyle brand founded by Lapo Elkann and the brand streetwear premium born by will of Pharrell Williams continue to collaborate successfully with an ambitious project characterised by a high stylistic content in which sport, art and music merge harmoniously.