BBC003

Italia Independent sunglasses for BBC, eyewear by Pharrell Williams

At the Milan International Eyewear Fair, Billionaire Boys Club and Italia Independent present the second eyewear collection made in co-branding. The fashion and lifestyle brand founded by Lapo Elkann and the brand streetwear premium born by will of Pharrell Williams continue to collaborate successfully with an ambitious project characterised by a high stylistic content in which sport, art and music merge harmoniously.

The sunglasses by Italia Independent for BBC have:

• acetate eyewear handmade in Italy
• thick and daring frames with a vintage touch
• logos engraved in bas-relief on both earpieces

Three models in three colour variants for these sunglasses that clearly refer to the New York Urban style of the nineties, an endless source of inspiration for the designers worldwide.  The official mantra of the BBC brand is inside the temple.  “wealth is of the heart and mind, not the pocket."